Every few months my aching lower back acts up again. Like many, I’ve tried most therapies, from acupuncture to intense physical therapy to regular chiropractor sessions. All of these have helped in making my back feel whole again for 4-8 month periods. But unfortunately, none gave any type of real lasting powers.
In case you don’t have the time or desire to watch it, Dr. Howard Goodman (a back physician and chiropractor) discusses how something called spinal decompression can possibly help those who have inflammation or herniated discs (I have the former). What caught my eye about this series of videos (and kept me watching) is the simple, easy to understand and credible manner with which this specialist comes across. Instead of guaranteeing any type of magic solution, or trying to impress me with high brow MD knowledge, Dr. Goodman calmly explains to me what decompression is and how it can really help SOME patients (but not everyone.) He discusses it in the context of an alternative to surgery and then walks the viewer through symptoms that a candidate would have (and why.) Lastly, in layman’s terms, he describes the end benefit that this procedure can accomplish during a 6-8 week therapy timetable. I also like the fact that the entire intro video is only three minutes in length. (That’s plenty of time to explain to me the basics.) All the videos can be accessed from YouTube as well.
There’s nothing new about creating YouTube videos to educate and promote products, services and thought leadership. I just think that many in the medical field haven’t really figured out how to leverage this powerful Internet tool to effectively communicate credibly with target consumer audiences. With so many different medical “solutions” continually pushed to us, it’s incredibly hard to know which one is believable and really fits the problem at hand, or just pure snake oil (and there are quite of a few of those on the Internet these days.) So, guarantees and/or cocky promotions about medical pedigrees and language that I don’t understand are sure fire turnoffs for me.
After watching this video, I went to the Web site of New York Rehabilitation Center (which luckily happens to be physically located a block away from where I work,) and was further educated about the way decompression could really work for me. I also read articles (posted on the site) and did my own analysis on the doctors there to feel comfortable that everything seemed legitimate. In many ways, Dr. Goodman and his staff did everything right to successfully create a credible social media offering. The large amount of positive reviews about this video certainly helps to reinforce that. I think that others in the medical field should take notice.
Will this work for me? That’s a good question. I’m on to my 5th decompression appointment and the old back is actually starting to feel better. But, only time (6-8 weeks) will tell. I’ll be sure to report back to you how I’m feeling then.
Ask 10 different people for advice on back therapies and you’ll get 10 different answers. Go on the internet looking for solutions and you’ll only find yourself tired, frustrated and more confused about the myriad of “guaranteed” procedures and doctors who can supposedly “cure” your pain. I was just about ready to end my Internet Google search, when this series of videos hit my screen.
; ;In case you don’t have the time or desire to watch it, Dr. Howard Goodman (a back physician and chiropractor) discusses how something called spinal decompression can possibly help those who have inflammation or herniated discs (I have the former). What caught my eye about this series of videos (and kept me watching) is the simple, easy to understand and credible manner with which this specialist comes across. Instead of guaranteeing any type of magic solution, or trying to impress me with high brow MD knowledge, Dr. Goodman calmly explains to me what decompression is and how it can really help SOME patients (but not everyone.) He discusses it in the context of an alternative to surgery and then walks the viewer through symptoms that a candidate would have (and why.) Lastly, in layman’s terms, he describes the end benefit that this procedure can accomplish during a 6-8 week therapy timetable. I also like the fact that the entire intro video is only three minutes in length. (That’s plenty of time to explain to me the basics.) All the videos can be accessed from YouTube as well.
There’s nothing new about creating YouTube videos to educate and promote products, services and thought leadership. I just think that many in the medical field haven’t really figured out how to leverage this powerful Internet tool to effectively communicate credibly with target consumer audiences. With so many different medical “solutions” continually pushed to us, it’s incredibly hard to know which one is believable and really fits the problem at hand, or just pure snake oil (and there are quite of a few of those on the Internet these days.) So, guarantees and/or cocky promotions about medical pedigrees and language that I don’t understand are sure fire turnoffs for me.
After watching this video, I went to the Web site of New York Rehabilitation Center (which luckily happens to be physically located a block away from where I work,) and was further educated about the way decompression could really work for me. I also read articles (posted on the site) and did my own analysis on the doctors there to feel comfortable that everything seemed legitimate. In many ways, Dr. Goodman and his staff did everything right to successfully create a credible social media offering. The large amount of positive reviews about this video certainly helps to reinforce that. I think that others in the medical field should take notice.
Will this work for me? That’s a good question. I’m on to my 5th decompression appointment and the old back is actually starting to feel better. But, only time (6-8 weeks) will tell. I’ll be sure to report back to you how I’m feeling then.
Recent Comments